Our BMS applies a dynamic budget that adapts instantly to fluctuations in demand. Each auction is evaluated according to its conversion potential, ensuring investment only where it generates real results. This means no disruption during peak demand periods and a consistently optimised return on investment. Active on major visibility channels such as Google Ads, Bing, Google Hotel Ads, Trivago and Tripadvisor, the system guarantees complete coverage of digital touchpoints with a targeted focus on the most strategic ones for your property.