Branding Identity

Your Hotel’s Identity Brought to Life in Every Detail

A brand is more than just a logo or a name—it’s the emotional connection you build with your guests. Your hotel’s image reflects values, experiences, and promises that inspire trust, loyalty, and preference. By shaping a strong identity both online and offline, we help you win hearts, stand out, and ensure guests return.

Highlight the true essence of your property
Differentiate from competitors with a unique style
Build lasting emotional bonds with your audience

Crafting Your Unique Hotel Identity

From Uniqueness to Memorability

Every property has a story worth telling—whether it’s the charm of the location, the atmosphere, or the services offered. We identify these distinctive qualities and craft a coherent, recognizable identity. From the logo to the brand voice, from the color palette to the guest experience, every element is designed to reflect your value and leave a lasting impression.

Consistency Across
Every
Touchpoint

Once the brand identity is defined, we bring it to life at every stage of the guest journey: your website, social media, newsletters, on-site amenities, or even the restaurant and spa menus. Each touchpoint becomes a seamless extension of your hotel’s personality, ensuring your brand is always recognizable and consistent, online and offline.

Tailored Branding for
Every Need

Branding isn’t just for new openings. Whether you’re entering the market for the first time, repositioning with a rebrand, or refreshing your existing look with a visual and communication update, we adapt to your needs. Whatever your starting point, we help create or refine an identity that perfectly aligns with your target audience and strengthens your unique character.

Packages

Select the Branding package that suits you

Essentials Package

1,899/ monthly

Brand positioning study (Boutique / City / Resort / Lifestyle perspective)
Target guest profile & brand tone definition
Destination & competitor brand mapping
SWOT Analysis
Logo design or logo redesign
Color palette (primary & secondary colors)
Typography system (headline & body fonts)
Basic iconography guidelines
Brand slogan or short brand promise
Letterhead design
Business card design
Envelope design
Invoice / proposal template design
Basic email signature design
Staff name badges & role cards
Core visual language for website & social media
Profile images & cover visuals guidelines
OTA (Booking, Expedia, etc.) visual consistency guide
Basic photo & video shooting style guide
1 revision
Growth Package

2,599/ monthly

Essentials Package +
Brand tone & communication language (Tone of Voice)
In-depth brand positioning & competitive analysis
Experience-driven brand approach
Brand personality definition
Brand story & short manifesto
Alternative logo usage scenarios (vertical, horizontal, mono)
Extended color & typography usage guidelines
Welcome & thank-you cards
Advanced business card & letterhead set
Corporate folder & presentation cover
In-room information cards
Hotel wayfinding signage
Restaurant, SPA / Wellness menu
Directional icon & pictogram set
Directional icon & pictogram set
Website homepage brand structure (messaging & visual direction)
Brand language for the reservation journey
OTA (Booking, Expedia, etc.) description & headline optimization
Campaign & launch communication templates
3 revision
Enterprise Package

3,199/ monthly

Growth Package +
Global & local market adaptation strategy
Long-term brand growth scenarios (3–5 years)
Master Brand & Sub-brand
Competitor benchmark analysis
Master logo system & sub-brand logos
Logo & visual standards for global usage
Seasonal, campaign & special collection visual systems
Corporate & investor brand books
VIP & executive printed stationery sets
Complete indoor & outdoor hotel wayfinding systems (Signage Master Plan)
Floor, room & area naming system
In-room premium booklets & printed materials
Special occasion, event & launch printed assets
Investor & franchise presentation books
VIP welcome folders
Website design ( 20 page)
Multilingual brand language & content guidelines
Global campaign & launch frameworks
Influencer, UGC & PR kits
5 Revision Rounds
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